Generation Rhondda follows an asset-based community development approach. Specifically, Generation Rhondda follows the ethos of developing locally led solutions to underlying needs in Rhondda. To do this, keeping local Rhondda people at the centre of all programmes is key. Generation Rhondda takes a bottom up approach by working with community leaders and employing local residents with local skillsets to give back to the community.
Generation Rhondda was developed from People and Works action based research in the Rhondda. People and Work committed to 10 years of working in the Rhondda. In People and Works 9th year of within in the Rhondda the project team began to develop the People and Work project into their own charity- Generation Rhondda.

Areas of work

There are currently five key areas of work being led by the Generation Rhondda team. These varying areas are often overlapping for individuals, families and groups. Therefore Generation Rhondda provides opportunities for people to be helped holistically with cross-programme support, with all areas working together.  

Technology

• Helping to tackle digital inclusion through the provision of devices, data and the necessary knowledge to use them effectively.

Employment

• Supporting those un- or under-employed to find and apply for suitable work through CV writing, interview techniques, job searches and more.

Education

• Tackling literacy problems in children and young people which are a consequence of the pandemic’s effect on education.

Wellbeing

• Diverting donations of sports kit and equipment from landfill to remove financial barriers to participation in physical activity. Providing opportunities for physical activity across Rhondda.

Community development

• Helping other organisations in Rhondda through community partnerships, event deliveries and connecting various services. In addition to this Generation Rhondda aids other organisations with sourcing funding, getting constituted and developing ideas into funded programmes.